Braun Series 7
Prices as off 2021-10-27 at 12:30 / Contains affiliate links.
The Series 7 has excellent shaving performance and feels comfortable during use. It may not provide the closest shave but it has the right features and delivers a consistent shave.
The Series 7 our recommended shaver for most people. We prefer models from the older generation like the Series 7 790cc which provide a slightly better shave than the newer models.
Despite being released over ten years ago, the Series 7 remains one of the top selling shavers on the market today. Even with competitors, and even Braun, releasing newer models it continues to be our top choice for most people.
So why is the Series 7 still our top choice?
The Braun Series 7 delivers the best mix of shaving performance, comfort, features, and price. Originally released as the top of the line in the Braun shaver lineup, it has now been surpassed by the Series 9.
In early 2020, Braun released their largest update to the Series 7 lineup. These newest models, available exclusively in the United States, are a complete redesign of the shaver and shaver head. These newer lower priced models are currently being sold alongside the older models.
But newer doesn’t always mean better. The newer generation of the Series 7 features more plastic throughout the body, most notably in the shaving head. Unfortunately the newest models of the Series 7 just do not feel as well built as the older design of the Series 7.
If you have read enough and just want to know our choice, Braun Series 7 790-cc is our choice while it is still available.
We prefer the shaving performance and features of the 790cc to the newer models, but read on if you want to make that decision yourself.
Old Series 7 (Better Shave)
New Series 7 (Updated Design)
Table of Contents
Series 7 Generations
While Braun may sell multiple models of the Series 7 at the same time, determining which generation it is from is fairly easy. To determine the generation and features that a shaver includes, look at the model number and match it up to the table below. Keep in mind that even within generations of the Series 7 that features and included accessories may be different by model.
|Braun Series 7 Generation||Model #s|
|1st Generation (Released 2010)||7xx|
|2nd Generation (Released 2016)||78xx|
|3rd Generation (Released 2020)||70xx|
While the Braun Series 7 790cc isn’t from the newest generation of the Series 7, it delivers excellent performance, a good cleaning station, and all the features that matter. The design may look outdated, but don’t judge a book by its cover.
Prices as off 2021-10-27 at 12:30 / Contains affiliate links.
First Generation (Models 7xx) & Second Generation (Models 78xx)
The first and second generation shavers utilize the same shaving heads, are cosmetically nearly identical, and the features are the same between the models that are still being sold. Some of the first generation models do not include Wet & Dry shaving capability.
For best results we recommend shaving with dry skin, but if you are interested in shaving in the shower or with shaving gel take a look at the 2nd or 3rd generation models.
The earliest models included an induction drying feature in the cleaning station, but none of the Series 7 shavers that are being sold today include that feature. We suspect that as Braun released a new top of the line model, the Series 9, they decided to reserve that feature for only that model line.
Third Generation (Models 70xx)
Released in early 2020, the third generation of the Series 7 includes the most changes since its original release. In fact, the third generation models share few things with the previous two generations besides the name.
The design of the shaver is now much more modern and similar to the Series 9. The shaving head has been redesigned and now features a head that can pivot sideways in addition to side to side.
The previous generations of the Series 7 only allowed the shaving head to pivot up and down. While the flexibility has been improved, the overall quality feels like it has been cheapened.
The new shaving head feels more similar to the Series 3 or Series 5 in build quality than the Series 7 shaving head it was designed to replace. The new shaving head is larger and features more plastic than the old Series 7 shaving head. The shaving foils have also been placed deeper into the mold reducing the amount of movement each cutting element can move within the shaving head.
Overall the changes to the design of the shaving head seem to result in a small decrease in shaving comfort. The increased use of plastic reduces the ease at which the shaver glides over the skin and the redesigned shaving head just doesn’t feel quite as good at getting all the hair in one pass.
Braun appears to have decided that the old Series 7 and Series 9 performance and price were too close to each other and took advantage of the Series 7 redesign to better position each shaver. The shaving comfort, particularly in hard to shave areas, is not quite as good and the cleaning station now only offers one cleaning mode versus the three modes offered on older models.
Some small upgrades to the shaver have been delivered in a better battery LED and a travel lock feature have been added. The Series 7 ecosystem has also been expanded to allow attachable pieces like beard trimming combs and the trimmer is attachable compared to the pop-up trimmer on older models.
If you prefer the flexibility of one tool to both trim your beard and shave when necessary than the newest models of the Series 7 offer you that advantage.
Overall the new Series 7 models still offer great shaving performance and the price point is even more attractive than it was before. The shaving experience isn’t as great as it was with the old models but will still be good enough for most people. We wouldn’t hesitate to recommend the new Series 7 models, but if given the choice we would still choose a model from the first or second generation if they are available.
Performance and Features
All of the Series 7 shavers include a three active shaving elements and the SkinGuard, which Braun claims helps protect the skin. In practice we have found that the Series 7 does an excellent job of providing a close shave without as much irritation that can be caused by other foil shavers.
The first and second generations of the Series 7 provide the option to change the power setting that is use. In theory this should allow you to choose a more powerful setting when shaving the face or thicker stubble and a lower and more comfortable setting when shaving the neck. The newest generation includes what Braun is calling “AutoSense” which is supposed to automatically adjust the speed the shaver is operating at based on the density of your beard.
In practice, neither of these features seem to have a large impact in shaving performance. We have found that we tend to use the shaver at the fastest setting and haven’t experienced and problems with comfort. If you are someone who has utilized a shaver before and prefer to control the power level, stick to the previous generations that allow you to adjust yourself. The AutoSense in the newest generation does not appear to make a big difference in shave quality and simply removes the ability for the user to adjust the power.
Compared to some of Braun’s lower end models (Series 3 or Series 5) the increased speed and built in micro vibrations the Series 7 offers allows you to reduce the number of times you need to cover the same areas. While the vibrations do a great job of lifting hair off the face, they make the shaver noticeably louder and the vibrations on the skin can take some time to get used to.
We have found that the Series 7 is able to shave stubble up to 3 days without much trouble. This is certainly an improvement over the lower end models, but keep in mind that if you have a dense beard you may want to shave more often to reduce pulling and irritation.
Overall the shaving quality is excellent on all generations of the Series 7. The shaver delivers enough power to get through thicker stubble than lower end models and the shaving head is able to capture and cut more hair in one pass that some other models require multiple passes for. This results in both a better and more comfortable shave than many other shavers can provide.
All models of the Series 7 provide about 50 minutes of battery with a full charge. The battery life is comparable to most electric shavers and is ample for a short trip. Most models of the Series 7 support Wet & Dry shaving which prevent the shavers from being used while charged but 5 minute quick charge option is available.
An LED indicator is on the bottom of the shavers for the earlier generations an upgraded display is provided on the handle for the latest generation.
Cleaning, Charging and other accessories
Depending on the model of Series 7 you choose, you may have a cleaning station or accessories that are not available in every model. Models that include “cc” at the end of them include a cleaning and charging station. Our model comparison breaks down what is included with each model to assist you in your decision.
Included accessories with the Braun Series 790cc-4. Included accessories with depend on the model you purchase.
One of the biggest changes between the new Series 7 models and the previous generations is a new cleaning station called the SmartCare center. Despite the differences between the old cleaning station and the new SmartCare Center they serve the same purpose and we recommend them for most people.
Both the new (SmartCare Center) and the previous version of the Clean & Charge station use the same cleaning refills but due to the redesign of the shavers the cleaning station must match the generation your shaver is from.
While older version of the Clean & Charge station intelligently selected between three different cleaning modes, the SmartCare center included with the new Series 7 only offers one cleaning mode. In practice this change does not result in any noticeable difference in the lubrication or cleanliness of the shaver.
One of the biggest complaints of electric shavers is because of the discomfort and closeness of the shave they provide. By keeping your shaver clean and lubricated you will provide the best environment for your shaver to perform for every shave. While you can manually clean and lubricate the Series 7 yourself, we have found that the additional time and effort required to do that justify the extra expense of the models that include a cleaning station.
The first and second generations of the Series 7 had a trimmer built in to the body of the shaver which would pop up to clean up around the side burn, neck, and nose areas. We found it to be a nice feature that didn’t require you to manage additional attachments for your shaving routine.
Unfortunately the newest generation of the Series 7 got rid of this feature and now requires you to remove the shaving head to attach a trimmer attachment. While we preferred the built in trimmer of the previous models, this new design allows for additional attachments to be utilized with the 70xx models. Some models of include additional guards that can be used to trim beards, but we would recommend a dedicated trimmer instead of the attachments.
Series 7 Model Comparison & Recommendations
Regardless of generation, the Series 7 offers an excellent shave for the price. It will not deliver the closest shave (Panasonic Arc5) or the most comfortable shave (Braun Series 9), but for the price it delivers the best balance of both. Our choice, the Braun Series 7 790cc, includes the cleaning station and pop-up trimmer that we prefer.
If you prefer the more modern design of the newest generation of the Series 7 or the attachable trimmer we would recommend the Series 7 7075cc with the included cleaning station.
The Series 7 is one of the most popular electric shaver on the market and for most people we believe it is the best mix between price, performance, and features.
Braun Series 9
The Braun Series 9 builds on the Series 7 to deliver a slightly closer and more comfortable shave. The Series 9 is Braun’s most advanced line the cleaning station included with some models have an automatic drying feature. The shave head is also upgraded with a 4 cutting element shaving head versus the 3 cutting elements on the Series 7.
Related: Braun Series 9 Review
Panasonic’s Arc5 delivers the closest shave of any electric shaver we have reviewed. Similar to Series 7, the Arc5 received an update in 2019 that modernizes the design but still provides an excellent shave. If your top priority is to get the closest shave available, the Arc5 will deliver.
Related: Panasonic Arc5 Review
Philips Norelco 9000
If you tend to let your stubble grow out for more than 2 days you may want to consider a rotary shaver. The Philips Norelco 9000 is our top rotary shaver and will better handle longer stubble than any foil shaver will. While this can be an advantage for some people, we have found that you will get a much closer shave with the Series 7 than any rotary shaver.
Related: Philips Norelco 9000 Shaver Review
Braun has delivered the biggest update to the Series 7 in over a decade to bring it more in line with the rest of the Braun shaving lineup. The Series 7 has excellent shaving performance and feels comfortable during use. It may not provide the closest shave but it has the right features and is easy enough to get a consistent shave to make the Series 7 our recommended shaver for most people.
Most people seeking our an electric shaver will be satisfied with any the Series 7 models and for that reason it is our pick for the best electric shaver. We recommend choosing a model with a clean and charge station for convenience and to maximize performance.